Counteracting the Price Question

You will often get a prospective customer argue over price. Here is a way of handling that objection.

  1. Ask the question – “Compared to what?”
  2. How much is that price?
  3. Express the DIFFERENCE
  4. Compare the benefit based on the difference

As an example, if arguing $125 for a competitor product vs $140 for yours, discuss the difference, which is $15

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